Analyze customer behavior across multiple consumer brands to identify audience needs, motivations, and barriers to purchase.

Translate each brand’s identity into visual and written creative, shaping messaging around customer pain points and purchase intent.

Develop campaigns informed by customer insights, generating $244K+ in attributed revenue for a client.

Build email and SMS journeys that contributed 39% of total attributed revenue and 36% period-over-period revenue growth for a client brand.

Rebuilt the brand’s visual identity and digital presence, translating its positioning into a cohesive website, logo, typography, and color system.

Developed a social content strategy and reusable content frameworks to establish a consistent brand expression across channels.

Launched a quarter-long social campaign tailored to the brand’s target audience, supported by a coordinated publishing calendar.

Conducted cultural and consumer research, uncovering an insight that directly shaped the creative concept for a large-scale client campaign.

Analyzed competitors and emerging trends to identify positioning opportunities and inform campaign strategy.

Repositioned the brand around its core offerings and cultural identity, translating these differentiators into a clearer visual and verbal brand system.

Used customer behavior and market insights to inform product positioning and pricing, contributing to a 100% increase in net sales.

Led a full website rebrand and supporting organic and paid campaigns, increasing online sessions by 383%.

Developed social strategy and design-led storytelling centered on product differentiation and the brand’s target customer.