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Heller
Project type
Client brief ยท Brand activation pitch
Role
Brand Strategist
Summary
Heller, a modern furniture brand known for going viral, had plenty of attention but not yet the trust of business buyers. Interviews with industry experts showed that hotels and developers are won over by proof of durability and quality, not online buzz. That insight shaped three brand activations, each designed to earn B2B trust: chair stories shared through QR codes show hospitality buyers the furniture lasts for decades, benches placed in busy public spaces prove their strength to urban developers, and real-world tests against counterfeits teach buyers to recognize true quality. Together, the three proposed activations gave Heller a way to build trust with business buyers through visible proof of quality, rather than relying on the attention it had earned online.
