TRAPHAUS

Client brief · Brand & social strategy pitch

Brand & Social Strategist

For TRAPHAUS, a New York fitness studio with live DJ-curated music, I developed and pitched a strategy to build a cultural brand around music and community. Competitor research showed that other studios compete on their workouts, while none build their identity around music. That gap became the positioning, with TRAPHAUS presented as a music and community experience rather than just a place to train. A full social strategy puts it into action through target personas, content pillars, five TikTok and Instagram series, profile revamps, and a four-week launch calendar.