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Way Forward
Project type
Client work · Brand & growth strategy
Role
Growth Strategist
Summary
A product photo alone can’t explain a premium price. At Way Forward, I brought the brand’s materials, craftsmanship, and cultural identity into a clearer customer experience. I led the website rebrand and supporting campaigns, and used customer and market insights to inform product positioning and pricing. The strategy shown here maps how each channel could build on that story, from showing the making process to deepening the relationship with customers.
My Contribution
Website rebrand, brand messaging, product positioning, and supporting organic and paid campaigns. This presentation shows the channel strategy I developed for Way Forward.
Results
During my time with Way Forward, net sales increased by 100% and online sessions increased by 383% compared to previous year.
