top of page

Brand & Marketing Strategist

Ultramarine crests in diagonal rhythm-2.png

REPEAT

Echoes resolving into one fold-1.png

ITERATE

Ivory Beam, Ultramarine Folds.png

OBSERVE

I find what makes people care, then turn those insights into brand strategies and campaigns that drive measurable growth.

+20.5%

Increase in conversion rate

+36%

Increase in attributed revenue

+383%

Increase in website sessions

Berkay Başer

Strategic Planning Director, TBWA

"Nil demonstrated remarkable skills and substantially impacted our process of insight-finding based on our clients' desires and expectations."

Caterine Lopez

Creative Director, Way Forward

"Nil consistently showcased an exceptional level of diligence and commitment to her work. She was a clear leader."

Selina Tedesco

Senior Manager, Zendesk

"Nil demonstrated a clear understanding of strategic thinking, human-centered research, creative strategy, and storytelling."

Selected Work

From cultural research to brand positioning and campaigns, this work spans client projects, client pitches, and research-led concepts. See how each observation became a strategic direction.

Image 25.09.2026 at 23.19.jpeg

Client Work

TBWA

A research-led campaign project exploring how cultural insights can shape a distinctive creative direction and a thoughtful communications strategy

Client Work

Way Forward

A brand and marketing project showing how product insights can shape distinctive storytelling and cohesive campaigns that strengthen a brand’s identity.

IMG_9321 3.jpeg
5_edited.jpg

Client Work

TRAPHAUS

A social media strategy project showing how distinctive positioning and content can help an emerging brand stand out in a crowded industry.

Get In Touch

Want to continue the conversation?
I’d love to hear from you.

Prefer to email me directly?

yalmannil@gmail.com

bottom of page